#12: The Origins of Branding: Tracing Back to Rome
Branding isn’t a modern concept; ancient Romans were pioneers, marking everything from bread to pottery. This tactic ensured their craftsmanship was recognized, paving the way for today’s brand-conscious world.

A standout in ancient branding was Aulus Umbricius Scaurus of Pompeii, a celebrated fish sauce mogul. His savvy in plastering his name across mosaics and containers ensured his legacy, with his brand gracing nearly a third of Pompeii’s fish sauce jars.
